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飞机盒生产厂家讲解三大典型消费心理

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1.务实心思.大多数的花费者在花费过程中的首要花费心思特征是务实心思.以为商品的实践功效最主要.期望商品使用方便.价廉物美.并不刻意追求外形的漂亮和样式的新颖.持有务实心思的花费集体首要是老练的花费者.工薪阶级.家庭主妇.以及晚年花费集体.

1. Pragmatic thoughts. The majority of consumers to spend in the process of primary spend the psychological characteristics is a pragmatic mind. Think commercial practice effect is the most important. Expect commodity has the advantages of convenient use. Cheap. Does not deliberately pursue the beautiful appearance and style of the novel. Holds a pragmatic mind spending set mainly is sophisticated consumers. Working class. Housewives. And later spend collective.

2.求美心思.经济上有必定承受能力的花费者遍及存在着求美心思.讲究商品自身的外型及外部的包装.对比重视商品的艺术价值.持有求美心思的花费集体首要是青年人.常识阶级.而在此类集体中女人所占的份额高达75.3%.在商品种类方面.首饰.化妆品.服装.工艺品和礼物的包装需愈加重视审美价值心思的体现.

2 to the United States and the United States in the economy has a certain capacity to bear the cost of the product itself and the outside of the package. The value of the product. The value of the art. The value of the product.

3.求异心思.持有求异心思的花费集体首要是35岁以下的年轻人.该类花费集体以为商品及包装的样式极为主要.讲究新颖.共同.有特性.即请求包装的外型.颜色.图形等方面愈加时髦.愈加前卫.而关于商品的使用价值和报价凹凸并不十分介意.在此花费集体中.未成年的少年儿童占有相当大的比重.关于他们来说有时商品的包装比商品自身更为主要.针对这群不行忽略的花费集体.其包装规划应突出“新奇”的特色.以满意他们求异的心思需求.

Planning should be mainly spent. 3. Divergent thinking. Hold divergent thought the cost of main group is 35 years old of the following young people. This kind of consumer groups that the product and packaging style. Pay attention to novel. Common. Characteristics. That request packaging appearance. Color graphics and more fashionable. More avant-garde. And on the commodity use value and price level does not mind very much. In this collective. Underage children occupies